Who We Are...

Our founder, (British film graduate) Justin Santos, created Joybear Pictures in 2003 because he was tired of seeing films with people having pleasure-less sex, especially women. A series of focus groups with women and couples confirmed he wasn’t alone so he applied to take part in Playboy’s prestigious competition ‘Head to Head’ - a one-off reality TV show created to find the next biggest erotic filmmaker. He won the show and promptly set up Joybear Pictures. His goal was simple. Make adult films fun. We see a world where sex is positive and not taboo. Joybear is working to create that world. It’s why we produce erotic films with a more natural approach to sex...and lots of kissing. In our films we use a bit of common sense. Loads of build-up and everyone having a great time are all standard For us sex-positive is is a way of thinking which flows through our entire production process. It’s about being in control even if that means handing over the reins. But beyond that it’s a way of life. We’d like it if everyone showed each other a bit more love and #spreadthejoy.